Airlines & Innovation

Here is an interesting article (rather dated) on how Virgin tries to maintain its market leadership:

http://online.wsj.com/article/SB118575235393381736.html

They used the power of IT for the recent launch of the low-cost carrier in US and here is how they fared:

http://online.wsj.com/article/SB118765795059603604.html

Has any one flown with them and what's your experience? Do you know if they have since recovered from initial hiccup?