Airlines & Innovation

Here is an interesting article (rather dated) on how Virgin tries to maintain its market leadership:

http://online.wsj.com/article/SB118575235393381736.html

They used the power of IT for the recent launch of the low-cost carrier in US and here is how they fared:

http://online.wsj.com/article/SB118765795059603604.html

Has any one flown with them and what's your experience? Do you know if they have since recovered from initial hiccup?

Adapting to emerging markets

Hello Cohort,

Read this article a couple of months ago on Microsoft's strategy to stay ahead of competition by innovating:
http://online.wsj.com/article/SB118575380139081784.html


Then read a week or so ago that they are trying to change the composition of the company to better enable them to address emerging technologies/markets.
http://online.wsj.com/article/SB119076427208239327.html


Finally, read last week that one experiment for them to play in a new market may have failed.
http://online.wsj.com/article/SB119160499951850275.html

Do you see any relevance/relationships in these and what's your view on Microsoft's ability to protect their turf from Google?

Please post your comments/thoughts here!